by admin on July 19, 2010
The B Line Marketing team had the opportunity to attend the B2B Search Strategy Summit in San Francisco in June 2010. Ideas and new tools were shared during the conference on a range of topics from improving your social media and increasing branding to generating leads and boosting ROI.
This year’s speakers shared some great tips, [...]
by admin on July 19, 2010
We’ve covered why it’s important to optimize your images and how they can help to drive traffic to your site. The same goes for optimizing your video content. Though video searches are more competitive than image ones, they’re still a great avenue to drive qualified traffic to your website, especially if the site you use [...]
Using Bit.ly to Track Click-Throughs, Competitors & More
Bit.ly is an online service that allows you to take a long URL:
http://www.example.com/blog/page/category/year/month/day/article/id=123456
and shorten it to something like: http://bit.ly/BLine3. Which is very useful for a number of reasons. Rather than including a long, sort of vague URL, Bit.ly allows you to create a unique one that is easy [...]
by admin on June 29, 2010
Social networking topped the charts as the must have SEO tool for 2009 but what sites topped the charts for social networking? (source: blog.compete.com)
1. Facebook – Ranked #2 globally, Ranked #2 in the US, 350 million users
Summary:
Facebook was founded by Mark Zuckerberg and his college roommates in 2004. Zuckerberg, then a sophomore at [...]
by admin on June 28, 2010
Good usability means the user is easily able to digest and understand the business, its services or products, its purpose and how to find relevant information. When all this is clear, it makes finding the value in doing business quicker and easier. As a result conversions and conversion rates go up, up, up! If your [...]
by admin on June 28, 2010
Atlanta-based Stacy Williams, from Prominent Placement, Inc. wrote a fantastic article on the benefits of social media activity and how it can help your business.
Nearly a year ago, we wrote about how to leverage social media for search engine optimization purposes. That newsletter issue was well-received, but since much has changed since [...]
by admin on June 25, 2010
Hitwise recently reported that social networks in general are more popular than search engines in some parts of the world. We’ve all heard that YouTube is one of the largest search engines, but could social media sites really grow bigger than search engines like Google, Bing, and Yahoo?
Well, Facebook has been pushing hard against [...]
by admin on June 24, 2010
Beginning today, Flickr users can begin to see bigger and bolder Flickr photo pages featuring prettier controls and more apparent options for learning more about each image. We’ve talked about image optimization in other posts and how image searches, being less competitive, can be a big traffic driver. We love the new and improved Flickr, [...]
by admin on June 18, 2010
Brooke Spilberg wrote an article that was recently featured in Visibility Magazine, please read the excerpt below and click through for the full article on Web Marketing Tactics for Book Publishers.
The publishing industry may be in the same position that the music industry is in if they don’t adapt and adapt quickly to the growing [...]
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