|
Features
|
Assessment
|
b.Recognized
|
b.Competitive
|
b.Aggressive
|
| Reporting: |
|
|
|
|
| Search
engine ranking reports |
|
|
|
|
| Search
engine saturation report |
|
|
|
|
| Link
popularity report |
|
|
|
|
| External
link report |
|
|
|
|
| Broken
link report |
|
|
|
|
| Search-engine-friendliness
report |
|
|
|
|
| Search
engine readability |
|
|
|
|
| Industry-specific
news alerts |
|
|
|
|
| Keyword
Research: |
|
|
|
|
| Keyword
popularity research and sort |
|
|
|
|
| Competitive,
qualifying keyword research and analysis |
|
|
|
|
| Pay-per-click
keyword research, sort and analysis |
|
|
|
|
| Assign
keywords, themes and categories to website pages |
|
|
|
|
| HTML
Optimization: |
|
|
|
|
| Number
of web pages optimized. Includes implementation |
None.
|
4-9
|
10-20
|
21
or more
|
| Provide
roadmap of HTML danger-zones to webmaster |
|
|
|
|
| Optimize
dynamic website pages |
|
|
|
|
| Copy
Editing: |
|
|
|
|
| Recommend
website copy edits. Provide guidelines for search-engine-friendly
content |
|
|
|
|
| Optimize
and edit current website content |
|
|
|
|
| Additional
one-on-one consulting and training for search-engine friendly
and high-converting body copy |
|
|
|
|
| Strategic
Linking: |
|
|
|
|
| Consult
on navigation, internal link structure, inbound links, etc. |
|
|
|
|
| Implement
suggestions for search-engine-friendly and user-friendly navigation
and linking |
|
|
|
|
| Quantify
and qualify external links |
|
|
|
|
| Develop
optimized site map for optimal search engine indexing |
|
|
|
|
| Competitive
Analysis: |
|
|
|
|
| Identify
top competitors online |
|
|
|
|
| Monitor
news-breaking stories on related topics or competitors |
|
|
|
|
| Competitive
search engine ranking report for side-by-side comparison |
|
|
|
|
| In-depth
S.W.O.T. analysis of competition |
|
|
|
|
| Pay-Per-Click
(PPC) Advertising: |
|
|
|
|
| Cost
per click and conversion tracking reporting |
Monthly
|
Bi-monthly
|
Weekly
|
Weekly
or more
|
| Keyword
recommendations (based on cost per click report) |
|
|
|
|
| Creation
of high-converting copy writing for title and description |
|
|
|
|
| Recommendations
for landing pages |
|
|
|
|
| Monitoring
changes in positions, bid prices, etc. |
|
|
|
|
| On-going
Maintenance: |
|
|
|
|
| Rank
report by search engine and keyword. Brief analysis included |
Every
2 months.
|
Monthly.
|
Monthly.
|
Monthly.
|
| Website
traffic reporting measuring site visitors, monthly growth and
top referrers |
Quarterly.
|
Quarterly.
|
Monthly.
|
Monthly
or as needed.
|
| Submit
to secondary search engines and directories |
|
|
|
|
| Submit
and track dynamic web pages |
|
|
|
|
| Manually
submit to the top search engines and directories |
|
|
|
|
| Provide
technical support to webmaster and designer |
|
|
|
|
| Detailed
website tracking of highest converting site elements |
|
|
|
|
| Budgeting: |
|
|
|
|
| Plan
an affordable internet marketing campaign |
|
|
|
|
| Map
an on-going marketing budget and strategy |
|
|
|
|
| Search
Engine Marketing (SEM) Training: |
|
|
|
|
| Search
engine marketing glossary (> 100 terms) |
|
|
|
|
| Personalized
conference call trainings |
By
request.
|
By
request.
|
By
request.
|
By
request.
|
| Packaged
graphical tutorials and guides |
|
By
request.
|
By
request.
|
By
request.
|
|
|
|
