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* 79%of U.S. Internet population
(about 130 million) regularly use search engines to locate information
on the web-- more than any other method. Links came in at 42%, off-line
advertising at 30%, email at 22% and banners at 3%. (Pacific Crest Securities,
11/2003)
* 41% of those who went to a website to research a product purchase got
there via search engines, the top referral choice. (DoubleClick, Dec 2002)
* If you're not marketing to the search engines, you're missing thousands
of qualified leads who are trying to find you. (Internet.com 2003)
* As of January 2003, there were 319 million searches per day at the major
search engines. (Nielson//NetRatings 2003)
* Paid search listings will total $1.6 billion by the end of 2003, making
up 25% of total online advertising spending. Two years ago, it made up
only 10% of spending. (Jupiter Research, July 2003)
*80% of all Internet users made some type of search request during the
month. (Jupiter Media, 2002)
* According to Jupiter Media research, the most common ways of discovering
new websites found 45% through search engines, 20% random surfing, 21%
word of mouth, 14% other media. (2001)
* Small businesses who use the Internet have grown 46% faster than those
that do not. (American City Business Journals)
* Forty-four percent of U.S. companies are selling online; 36% more say
they will do so by the end of the year.(Association of National Advertisers)
* Internet Advertising generated $1.92 billion in 1998, double the 1997
figure. (Internet Advertising Bureau)
*Out of the statistics reported on the daily online activities, search
engines was listed as the third top activity behind email and news. (Berkeley
Internet Usage Statistics, 2003)
Search Spending and Costs:
Online search’s exceptional targeting capability is why eMarketer
expects advertising paid search revenues to surpass $2.5 billion in 2004
and reach nearly $3 billion by the end of next year. At that point, nearly
35% of the total online ad spend will go to search.
Online Web Statistics and Market Researchers:
eMarketer- internet
and ebusiness research and analytics
Forrester Research-
helps businesses align their technology investments with their strategic
goals.
Gartner- corporate
market research
Internet
Advertising Bureau- research, tools, surveys, etc.
American Marketing Association-
articles, online seminars and news mainly targeted to marketers and advertisers.
Direct Marketing Association-
helping direct and interactive marketers
StatMarket- graphical
data on internet usage statistics.
Nielsen/
Net Ratings- internet audience measurements and ratings
Jupiter Media- provider of
global real-time news, information, research and media resources for information
technology, Internet industry and graphics professionals
Berkeley
Internet Usage Statistics- covers statistical information for 2003
on internet size, usage, demographics, blogs, top web activities, web
searches by search engine and more.
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