Case Studies
B Line Marketing has had great success with our clients and continues to do so on a daily basis. The following are just a few case studies demonstrating our success.
Case Study: Moon Travel Guides
Situation
- Goal to increase the number of visits and page views to website
- Brand Moon.com as a leader and take market share from competitors
- Improve engagement on website and grow loyal community online
Challenge
- Large website with about 30,000 pages
- Existing content management system is very structured, limiting flexibility
- Programming knowledge on staff very limited and off-page activities necessary to show traction
- Necessary to get board buy-in and department approvals for all steps and changes on website, so decision-making process slow
- Website drags due to hosting issues and internal demands on site
Solution (within 6 months)
- 40% increase in traffic
- 40% increase in page views
- 64-73% increase in referrals from branded terms
- 49% increase in organic search engine referrals
- Went from 0 to about 500 book previews per month
- 3% fewer bounces out of website
- 30% increase in high quality, engaged visitors (20+ viewed pages)
Case Study: Zoodak
Situation
- Increase awareness, online presence, number of registrations
- Promote Zoodak’s Facebook application and create more fans
Challenge
- Short time frame to get exposure
- Few in-house resources
- Target audience not familiar with industry of stock market gaming
Solution
- Press releases launched and optimized by including images, video, in-text links and were written using targeted keywords and keyword phrases
- 25% increase in fans of Facebook application
- 14% increase in the company’s Facebook fans
- 35% increase in Twitter followers
- 20% increase in game registrations
- 23% increase in email newsletter sign ups
Case Study: Specialty Retailer/ Poopourri
Situation
- Improve search engine rank positioning, traffic and web visibility
- Increase web sales by 50%
Challenge
- No in-house technical skills
- Foreign website manager difficult to communicate with
- Structure, inflexible content management system
- New website domain
- No information about offline retailers
Solution
- Online and offline total sales improved by 82%
- Online monthly sales grew by 64% from start of campaign
- The number of catalog requests increased 44%
- Ranked 16 of their targeted terms on first page of Google, Yahoo, Bing/MSN
- Conversion rate average over 4%
- Set up retail store locator tool
- Redirected old pages to new domain
Case Study: The Queen of Auctions
Situation
- Increase online presence
- Find new ways to connect with current and prospective customers
- Increase social media and social networking
Are they active on social networking sites? Would this be a new avenue of communication and product offerings? In what new way could we leverage site content and current offerings as a new, relevant, and fresh? Facebook was one way in which this could be done so a business page was started and we began measuring its success.
Challenge
- Unsure of target market’s interest in social media
- No client-time to maintain social media sites
- Social media needs to be fairly self sufficient- need to be able to schedule things (Tweets, posts, etc.) to release automatically at scheduled times.
- No current use of any form of social media
Solution
- A 932% boost in website visits within 7 months
- Facebook business page has over 650 fans in 2 months
- 5 star quality posts with high interaction rate with 200 per month
- Social networking bar increased social media interactions by 3% and improved overall social graph optimization
- Increase in engagement metrics. Within 7 months the average time spent on website has increased by 400% to an average of over 9.5 minutes. The average pages viewed increased by 7%.
- Number of sale conversions increased by 414% for the top products sold.
- Fostered closer relationship with customers and captured real-time feedback, so new, relevant products could be created with their needs in mind first.
