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Case Studies

B Line Marketing has had great success with our clients and continues to do so on a daily basis.  The following are just a few case studies demonstrating our success.

Case Study: Moon Travel Guides

Situation

  • Goal to increase the number of visits and page views to website
  • Brand Moon.com as a leader and take market share from competitors
  • Improve engagement on website and grow loyal community online

Challenge

  • Large website with about 30,000 pages
  • Existing content management system is very structured, limiting flexibility
  • Programming knowledge on staff very limited and off-page activities necessary to show traction
  • Necessary to get board buy-in and department approvals for all steps and changes on website, so decision-making process slow
  • Website drags due to hosting issues and internal demands on site

Solution (within 6 months)

  • 40% increase in traffic
  • 40% increase in page views
  • 64-73% increase in referrals from branded terms
  • 49% increase in organic search engine referrals
  • Went from 0 to about 500 book previews per month
  • 3% fewer bounces out of website
  • 30% increase in high quality, engaged visitors (20+ viewed pages)

Case Study: Zoodak

Situation

  • Increase awareness, online presence, number of registrations
  • Promote Zoodak’s Facebook application and create more fans

Challenge

  • Short time frame to get exposure
  • Few in-house resources
  • Target audience not familiar with industry of stock market gaming

Solution

  • Press releases launched and optimized by including images, video, in-text links and were written using targeted keywords and keyword phrases
  • 25% increase in fans of Facebook application
  • 14% increase in the company’s Facebook fans
  • 35% increase in Twitter followers
  • 20% increase in game registrations
  • 23% increase in email newsletter sign ups

Case Study: Specialty Retailer/ Poopourri

Situation

  • Improve search engine rank positioning, traffic and web visibility
  • Increase web sales by 50%

Challenge

  • No in-house technical skills
  • Foreign website manager difficult to communicate with
  • Structure, inflexible content management system
  • New website domain
  • No information about offline retailers

Solution

  • Online and offline total sales improved by 82%
  • Online monthly sales grew by 64% from start of campaign
  • The number of catalog requests increased 44%
  • Ranked 16 of their targeted terms on first page of Google, Yahoo, Bing/MSN
  • Conversion rate average over 4%
  • Set up retail store locator tool
  • Redirected old pages to new domain

Case Study: The Queen of Auctions

Situation

  • Increase online presence
  • Find new ways to connect with current and prospective customers
  • Increase social media and social networking

Are they active on social networking sites?  Would this be a new avenue of communication and product offerings?  In what new way could we leverage site content and current offerings as a new, relevant, and fresh?  Facebook was one way in which this could be done so a business page was started and we began measuring its success.

Challenge

  • Unsure of target market’s interest in social media
  • No client-time to maintain social media sites
    • Social media needs to be fairly self sufficient- need to be able to schedule things (Tweets, posts, etc.) to release automatically at scheduled times.
  • No current use of any form of social media

Solution

  • A 932% boost in website visits within 7 months
  • Facebook business page has over 650 fans in 2 months
  • 5 star quality posts with high interaction rate with 200 per month
  • Social networking bar increased social media interactions by 3% and improved overall social graph optimization
  • Increase in engagement metrics.  Within 7 months the average time spent on website has increased by 400% to an average of over 9.5 minutes.  The average pages viewed increased by 7%.
  • Number of sale conversions increased by 414% for the top products sold.
  • Fostered closer relationship with customers and captured real-time feedback, so new, relevant products could be created with their needs in mind first.

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