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One of the biggest challenges for advertisers has been how to track
leads that come from their online advertising campaigns, especially
if you have ads running at multiple publishers. Our reporting tools
provide a singular interface on how your national or local advertising
campaign is doing. There is no need to log into multiple publisher
accounts or guess if leads came in by phone from an online ad.
More importantly, our advertising reports and tracks the number
of online events (e-mails, web site visits, etc.) but it also keeps
track of "offline" events, specifically, the number of
phone calls generated by the online advertising campaign. The daily
reporting is available for the following campaign events: web site
visits, phone call tracking, e-mail tracking and coupon tracking.
Benefits to Offline Phone Call Tracking:
- tracking leads from online advertising campaigns
- website not required
- campaign-specific email tracking
- campaign-specific phone tracking
- promotional or coupon tracking
- single access
- control over reporting
- no contracts or commitments; ad campaigns run month-to-month
- most effective for regionally targeted advertising
Web Site Visits:
The number of times potential customers click on an ad to visit
your web site. You only pay when customers click on your advertisements
and visit your website. Try talking the yellow pages to do that
for you.
Phone Call Tracking:
Our tracking technology provides a unique phone number for each
campaign. This phone number - either toll free or local - forwards
automatically to your existing phone number (or any one you specify).
Reports show the number of phone calls received and receive individual
call information, including duration of the call and phone number
of the person who made the call (if not blocked).
E-Mail Tracking:
Our tracking tool provides a unique e-mail address for each campaign.
This e-mail address automatically forwards to your existing e-mail
address (or one you specify). Advertisers can login to view the
number of e-mails received and view individual e-mail information,
including the e-mail of the person who sent the e-mail.
Coupon Tracking:
For advertisers who use this tracking program can create an offer
page with up to 4 different offers or coupons. When a potential
customer clicks on a coupon, they are asked to register to be able
to redeem the coupon at your physical location. You can login to
view the number of coupons registered. At your request, all coupon
registrations can automatically be e-mailed to you.
Existing web sites: Patent-Pending Reverse Proxy Solution
In order for businesses with existing web sites to determine which
visitors are coming from their online advertising campaigns, this
online advertising platform automatically creates proxied versions
of those pages. Phone numbers & e-mail links are automatically
switched to campaign-specific tracking phone numbers and e-mails
so that ALL activity can be tied back to your online advertising
campaign. In addition, any page of an existing web site can be tracked
through this technology. The best part is that this requires no
additional access or work from your webmaster.
>>Contact us for a free
online interactive demo!
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Case Study:: Online Local Advertising
A local day spa was looking to grow the leads for their massage
services, and within the first few weeks, had received 92 leads
(both by a web-based form and by phone) for a $45 investment: $0.49
per lead. Compared to the initial investment required for a yellow
page ad or other popular forms of advertising, the campaign was
a great success.
The cost of search engine marketing for the typical business
averages $.45 per lead vs. email at $.55 and print direct mail at
$9.94. (The Golden Search- Dynamics of the Online Search Market
by Piper Jaffray Dec 2003)
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