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Social Media Marketing

Social Media Marketing

Social media is everywhere. It has become one of the most common ways for companies to stay connected with customers– enabling conversations and instant feedback.  According to a recent Razorfish Consumer Experience Report, 49% of web users now make a purchase based on recommendations they received through a social media site.

Are you getting what you need out of your social media campaign?  Let us help you make sense of it, take measurements and provide helpful guida.  To be successful, companies must conduct social media audits on where they currently stand, what they have already accomplished, where the new opportunities are and how they can leverage social media to enhance their other web marketing efforts.  The same way that a company takes inventory, budgets, and has employee reviews, a social media audit is critical to building your business.

What is Social Media Marketing?

Social media marketing is already happening. People are talking about you, your products, your service, and your company on social media sites such as Facebook or YouTube or Twitter. It’s inevitable. Social media communities are breeding grounds for interaction. And you have grow yours or by yourself of with help of The Marketing Heaven.

Social media is everywhere.  It has become one of the most common ways for companies to stay connected with customers by enabling conversations and instant feedback.  According to a recent agency consumer experience report, 49% of web users now make a purchase based on recommendations they received through a social media site.

Are you getting what you need out of your social media campaign?  Let us help you make sense of it, take measurements and provide a helpful guide.  To be successful, companies must conduct social media audits on where they currently stand, what they have already accomplished, where the new opportunities are and how they can leverage social media to enhance their other web marketing efforts.  The same way that a company takes inventory, budgets, and has employee reviews, a social media audit is critical to building your business.

How B Line Marketing can help:

  • Benchmark the growth and influence and role social media plays on your business
  • Identifying new opportunities, niche markets and new keywords to target
  • Make recommendations in regards to your current social media strategy and how to better integrate these efforts
  • Assist you in clarifying your online brand, outcome and differentiator
  • Provide content ideas and strategies to help you populate your website and stay relevant to your customers’ conversations
  • Know where to advertise based on where customers, influencers, and partners are participating in the social web
  • Learn your brand strength and how it is being interpreted online
  • Training on time management and techniques for managing your social media campaigns
  • Assist you in monitoring online conversations and show you how to respond

We offer the following sets of social media packages and can customize a solution for you as well:

Social Media Assessments

Social media assessment and evaluations can be conducted in the beginning, during, and after a campaign.

In the beginning…

  • Audit the social environment to see where you currently stand
  • What are your competitors doing on the social web?
  • Where are your customers participating?
  • How do your customers participate?
  • Benchmark

During a campaign…

  • How are people responding to what you’re doing?
  • Are you getting feedback?  Is it positive, negative?
  • Measuring change
  • Evaluate goals and change anything that doesn’t seem to be working

After your campaign…

  • Analyze, analyze, analyze
  • You can always learn from your results.  What succeeded, what didn’t, what kind of feedback did you get, what actions can you make for improvement?
  • Ongoing monitoring of your social media will helpful to stay in contact with customers, announce new products, run promotions, and more

“Get Introduced” Basic Starter Package

  • 1 hr strategy session to help you clarify your social media strategy
  • Feedback on your current social media efforts (via email)
  • Tips on integrating your entire online marketing campaign more efficiently
  • Training on time management tools, techniques and tools for managing your social media campaigns
  • 30-day action plan to improve your campaign and take the next steps

“Friendship” Builder Package

  • Analyze and make recommendations in regards to your current social media strategy
  • Create custom graphics for your website, and other social media sites
    • Customize Facebook Fan Page
    • Create custom Twitter background
    • Create branded icons for your website
  • Assist you in clarifying your online brand, outcome, and differentiator
  • Recommend strategies and techniques to integrate your social media efforts
  • Provide you with 10 content ideas to populate your sites
  • Training on time management and techniques for managing your social media campaigns
  • Assist you in monitoring online conversations and show you how to respond
  • 60-day action plan to build your strategy and take the next steps

“Get Engaged” Community Package

Includes evaluation, strategy and implementation:

  • Complete Evaluation of your Entire Social Media Marketing Campaign
  • Evaluation and Tweaking of your Personal Social Media Profiles on Facebook, LinkedIn, etc.
    • A Customized Facebook Page for your Brand or Business with Applications, RSS feeds, and Custom Graphics.
    • Launching a customized Facebook Ad to attract fans.
    • Guaranteed 1,000,000 Ad impressions and initial 25 Facebook fans
  • Customized Twitter Backgroun
  • Website/Blog Evaluation and Recommendations to Integrate Social Media Marketing Aspects into the Website
  • Full Email Support during the First 90 days of Launching your Social Media Marketing Campaign
    • 90-day action plan to show you the next steps and build you a successful campaign

Training:

  • 60 Minute Social Media Marketing Strategy Session
  • 60 Minute Twitter Training Session: How to Tweet, How to Gain Quality Followers
  • Industry and Lead Monitoring: How to Monitor Conversations, Get Involved, and Find Qualified Leads
  • Introduction to All Relevant Twitter Tools to help you Manage your Time

Custom packages available depending on your business needs and pain points. We aim to help you succeed!

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