Pay Per Click Advertising
Pay Per Click advertising, sometimes referred to as Search Engine Marketing, is one of the quickest ways to direct traffic and sales to your website. Your business can start making sales almost immediately and ranking results are very predictable. Our PPC specialists are trained in helping you identify and implement your paid search marketing goals within:
- Google AdWords
- Yahoo Sponsored Search
- Bing/ Microsoft Live Search
Some business owners have pay-per-click marketing to thank for their entire growth, while others have replaced their traditional advertising budget at a fraction of the cost to advertise online with better results. Although social media marketing has changed the playing field, search engines still bring 70-90% of all traffic or visitors to websites on average. Targeted traffic is the key difference between casual browsers on your website versus attracting hot leads and prospects likely to contact and buy from you. If you haven’t considered PPC advertising before, you may want to run a small test campaign to help you determine the keywords and copy that converts best. This market research is valuable information to apply to your SEO campaign or email marketing campaign.
What is Pay-per-Click Advertising?
Pay-per-click, or “Sponsored Link,” advertising examples can be seen at the top and along the right side of the natural search engine results on most major search engines. Pay-per-click or PPC ads, can also be served contextually, appearing next to relevant content on articles, blogs, and online news sources. These newspaper classifieds-style text ads appear based on keywords being bid on in an auction-style format. Generally, the higher your maximum reserve bid, the higher your ad appears, but when working with PPC experts like ourselves, you can rank higher at a lower cost than competitors. We can help you increase your position by implementing proven tactics that increase the quality of your account and reward you accordingly.
Benefits of Pay-per-click Advertising
- Only pay-per-click, not charged based on eyeballs or impressions
- Achieve instant traffic instead of waiting for months
- Attract targeted visitors based on search query & keyword intent
- Tie clicks to actions: form submissions, important pageview, white paper downloads
- Gain market research quickly & customer knowledge
- Gives ability to test & constantly improve by A/B split testing ads
- Highly trackable purchase patterns down to the campaign, keyword, ad, showing you what keywords work
Professional Pay-Per-Click Management
Using our six years and over a million dollars in management experience, we can easily show you the number of new potential clients that will be received for every dollar spent. We have experience using popular pay-per-click platforms like Google AdWords, Yahoo! Search Marketing, Facebook and Bing/ MSN adCenter, as well as second tier platforms like Ask.com and Business.com.
We professionally design your campaigns, adgroups, and keywords from the ground up with ROI in mind, structuring the account in a proven format to bring you leads and phone calls while SEO is taking effect. With almost five years of experience, we’ve learned all the common mistakes and have the know-how to get your pay-per-click campaign profitable quickly.
Our PPC services do all the heavy lifting, including:
- Keyword generation
- Keyword bid management
- Writing & tweaking ad creative
- Testing ad copy
- Keyword to landing page match
- Landing page optimization
- Conversion tracking and set-up
- Local targeting / geo-targeting
Contact us to learn more about how we can help you manage your campaign.