Glossary of Search Engine Optimization Terms

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Search Engine Marketing Concepts:

Text Embedded in Graphics:

Search engines cannot read text that is inside an image. For example, corporate logos on Web pages usually are graphics, and the company name inside that logo will be invisible to search engines. Furthermore, search engines place considerable weight on the text associated with hyperlinks; if that text is in the form of a graphical "button", search engines will not see it.


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