Web Marketing Term:
Meta or Meta Tags: Hidden programming tags to maximize
your web site to the search engines.
For the more technically advanced - Describes the content
of the document in which they're written. Meta tags
have two possible attributes:
<META HTTP-EQUIV="name"CONTENT="content">
and <META NAME="name" CONTENT="content">
Meta tags with an HTTP-EQUIV attribute are analogous
to HTTP headers that can control the action of browsers.
Meta tags with a NAME attribute are used primarily by
indexing and searching tools. These tools can gather meta
information in order to sort and classify Web pages. One
way to help your document show up more frequently in
search engines and directories is to use the META NAME
attribute to set keywords that will pull up your site when
someone does a search for those words. Some search
engines rank web sites mostly from meta, others do not
consider meta for rankings but rather as the description
which shows if your web site ranks.
Meta tags are hidden and the only way to view them is to
look at the source code of a web page. This can be done in
many types of browsers by going to view, source or page
source. Meta tags should always be at the top on the programming
under the <HTML> tag and right after the first
<HEAD> tag. Then meta should always go in this order:
<HTML>
<HEAD>
title meta tag
keyword meta tag
description meta tag
</HEAD> - ending head tag
No other programming should go before the title tag,
keyword tag or description tag.
There should always be an ending head tag. Sometimes
Java is viewable between these tags that is okay as long
as it is not before the title, keywords or description tags.
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