Glossary of Search Engine Optimization Terms

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Search Engine Marketing Concepts:

Keyword Frequency:

For a page to rank highly for a given keyword, that keyword must appear with appropriate frequency in the page's plain text content and in the text of names given to links on the page. The keyword needs to appear frequently on the page, but not unnaturally frequently, lest the page be blacklisted for "word stacking" (also known as "spamming the index").


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