Glossary of Search Engine Optimization Terms

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Web Marketing Term:

Flash:

Flash is a popular Web animation format developed by Macromedia. If you have ever drummed your fingers impatiently while waiting for a Web page's intro movie to load, or clicked "Skip Intro" as quickly as you could find the link, then you have probably experienced Flash.

Unlike human beings, search engine spiders never click "Skip Intro", because search engine spiders cannot see that link. In fact, search engines cannot read anything in Flash. Any text, links, or images appearing within Flash will be invisible to search engines.


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