Banner Advertising and Web Site Analytic Terms:
FAST: FAST is a coalition of the Internet Advertising Bureau
(IAB), the ANA, and the ARF that has recommended
or is working on guidelines for consumer privacy, ad
models and creative formats, audience and ad impression
measurement, and a standard reporting template together
with a standard insertion order.
FAST originated with
Proctor and Gamble's Future of Advertising Stakeholders
Summit in August, 1998. FAST's first guideline, available
in March, 1999, was a guideline on "Basic Advertising
Measures." Our definitions in this list include the FAST
definitions for impression and click.
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