Glossary of Search Engine Optimization Terms

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Web Marketing Term:

CPM:

CPM is "cost per thousand" - a standard measure used to compare the relative cost of available media. CPM is the cost of delivering 1,000 ad impressions and is an industry standard measure for selling ads on Web sites.

This measure is taken from print advertising. The "M" has nothing to do with "mega" or million. It's taken from the Roman numeral for "thousand."


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