Banner Advertising and Web Site Analytic Terms:
Cost-per-lead: This is a more specific form of cost-per-
action in which a visitor provides enough information
at the advertiser's site (or in interaction with a rich
media ad) to be used as a sales lead.
Note that you can
estimate cost-per-lead regardless of how you pay for the
ad (in other words, buying on a pay-per-lead basis is not
required to calculate the cost-per-lead).
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