Web Marketing Term:
Click Through: A click through is generated when a user
clicks with their mouse on an advertiser's message in order
to move to the advertiser's Web site. A click through is often
stated as a percentage of page impressions; if 1,000
Internet users view an advertiser's message, and 60 click
on the message to view the advertiser's information, the
click through rate is 6 percent.
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