Banner Advertising and Web Site Analytic Terms:
Caching: In Internet advertising, the cache of pages in a
cache server or the user's computer means that some ad
views won't be known by the ad counting programs and is
a source of concern.
There are several techniques for telling
the browser not to cache particular pages. On the other
hand, specifying no caching for all pages may mean that
users will find your site to be slower than you would like.
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