Banner Advertising and Web Site Analytic Terms:
Beyond the Banner: This is the idea that, in addition to
banner ads, there are other ways to use the Internet to
communicate a marketing message. These include sponsoring
a Web site or a particular feature on it; advertising
in e-mail newsletters; co-branding with another company
and its Web site; contest promotion; and, in general, finding
new ways to engage and interact with the desired audience.
"Beyond the banner" approaches can also include
the interstitial and streaming video infomercial. The banner
itself can be transformed into a small rich media event.
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