Banner Advertising and Web Site Analytic Terms:
Banner: A banner is an advertisement in the form of a
graphic image that typically runs across a Web page or
is positioned in a margin or other space reserved for ads.
Banner ads are usually Graphics Interchange Format images.
In addition to adhering to size, many Web sites limit
the size of the file to a certain number of bytes so that the
file will display quickly. Most ads are animated GIF since
animation has been shown to attract a larger percentage
of user clicks. The most common larger banner ad is 468
pixel wide by 60 pixels high. Smaller sizes include 125 by
125 and 120 by 90 pixels. These and other banner sizes
have been established as standard sizes by the Internet
Advertising Bureau (IAB).
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