In 2005, Flickr’s co-founder Caterina Fake wrote an article called Top 10 Tips for Getting Attention on Flickr. But a lot has changed since 2005, including Flickr’s pretty exciting recent updates. The question to ask now is, what can photos do for you? As we’ve said before, optimizing images and including them on social sharing sites like Flickr allows for greater visibility. Optimized images may appear on SERPs and because image searches have a much lower competition, yours (if properly optimized) stand a chance to rank highly.
Caterina offers some great tips on how to get noticed, how to improve your Flickr photo stream’s visibility, and more.
1. Take great pictures
This was Caterina’s number one way to achieve popularity on Flickr in 2006, today it is still the best. Take in to consideration what kind of images you want to see. For a company that offers self storage buildings, clean, crisp, well lit, flattering pictures of units are much more likely to increase business than ones that are grainy, dingy, or in need of repair. Always put your best foot forward, taking high quality photos is your best bet because the better the photo is the more likely it is to gain attention and popularity.
One thing to keep in mind is that with sites like Flickr, certain types of photos tend to be more popular than others. According to Caterina, these include photos with:
- attractive women
- extremely saturated photos with rich colors
- night photography
- photos depicting movement and motion
- dramatic architecture
- unique portraits
- creatively arranged macros
- cross processed
So, if you’re thinking about how to best display your products, services, and business, keep in mind that while a picture is worth a thousand words, it’s the aesthetics that really matter.
2. The order in which photos are posted
The most likely way that your Flickr photos will be seen is when contacts look at their contacts’ photos. Typically, 5 photos are shown in contact photos. So, if you’re uploading batches of more than 5 photos, be sure that each one is top quality and optimized.
3. Promote your photos outside of Flickr
Be sure that you’re promoting your Flickr account on your own website, through your blog, and other social media outlets. To blog pictures, just cut and paste Flickr’s html code above the photo which links directly to your image.
4. Make sure your account settings are providing maximum exposure
Make sure that you have authorized Flickr to display your images in search engines. Be sure to check that your account is not hiding your photos from public searches.
Use your tags, create a title that uses your keywords, make sure the description uses keywords and take advantage of the ability to include a link. This is a great opportunity to link to deeper pages within your site and to drive traffic to new content pages.
One new way that people are starting to view photos is through geotagging. You can download a free software program called Pro Photo Tools which makes it possible to geotag photos on a PC. This way when viewers search for photos based on geography, yours are more likely to be at the top.
Don’t forget to benchmark! Check your software development company, do you see Flickr as a top referring site? If not, then you know it’s time to do some more promoting. If it is, then you’ll want to maintain the attention you have.