It used to be that a website’s success was measured by the number of visitors. But a marketing campaign wouldn’t be successful if it generated a huge number of visitors without any conversions. A website’s main goal is: to convert visitors to customers. How is yours holding up? The best of the best achieve over a 30% conversion rate.
Conversion tracking is measuring the effectiveness of a source that directs visitors to a website and persuades them to take a desired action. Sources vary from a landing page phrase to a Cross Browser Testing referrer. The desired action of the web site depends on what the creator wants. The action could be a newsletter sign up, order completion, or white paper download. With conversion tracking tools available we are now more easily able to measure that effectiveness of our web sites and campaigns.
Here are 10 great tools you should try:
1. Crazy Egg – This tool will help you improve the design of your site by providing you with a heat map that shows where people are clicking and where they are not. It also provides information such as where people clicked based on the source from which they came. Here is an example of what the heat map looks like.
2. BTBuckets – This is a free segmentation and targeting web application tool that allows web sites to create user clusters based on their behavior. You can then assign different sets of actions for each segment. Below is a screenshot from one of their tutorial videos on youtube.
3. User Testing – Provides a usability testing tool that helps users to understand why viewers are leaving their website. Once a user has signed up, a representative visits and records their experience on the website and provides feedback.
5. Attention Wizard – This tool provides visual attention prediction for a website’s landing pages. Users are able to view their website how customers are viewing it.
6. ClickTale.com – This is a very useful tool that allows users to gain a better understand of how their customers are seeing, using, and clicking through the website. It provides heatmaps, form analytics, attention maps, scroll reach maps, attention maps, and more to help you improve and make your site as user friendly as possible.
7. Split Testing – This free tool is used to better understand how visitors behave when they visit and user’s site. By using Split Testing, users are able to find out what is going wrong and how to fix it. This tool can be used to test anything about a webpage. Below is a screen shot of how split tests are managed.
8. Google Website Optimizer –Google offer a free optimization and testing tool on their website. This allows users to increase their existing websites value and traffic. Use this tool to increase revenue and ROI. Below is a screenshot of Google’s free tool.
9. AWeber – AWeber Communications has a tool starting at $19 a month that provides users with email marketing tools such as email newsletters, autoresponders, and RSS to email. User can also track downloads with email analytics. Below is a screenshot of an example. AWeber offers plenty of other features that are well worth the cost.
10. Free A B Split – This is a simple and free tool to use that will help users enhance the performance of their webpage. Below is what an A B split looks like.