Welcome

The B Liner is here to highlight the latest and greatest web marketing news including helpful tips, research and industry updates that speak to marketers, advertisers and online business owners. We do our best to give you only the online marketing news that directly affects your e-business. It's relevant, current and quick to digest.

This issue contains:
I. Headliners- Yahoo Splits from Google
II. Bottom Liners- Double Click Releases SEO Research
III. Bottom Liners- How Search Markeitng Compares
IV. Bottom Liners- Local Search Is Taking Off-- Yellow Pages vs. Internet for Local Advertising
V. Bottom Liners- Email Newsletters Support SEO
VI. What's the Buzz About- Google's Desktop Search Tool
VII. Upcoming Events- Webmaster World Conference
VIII. Upcoming Events- B Line Presents at SDBC Marketing Seminar

As Thanksgiving comes around, it's important to remind ourselves of what we're grateful for and for more reasons than I can list here, I'd like to express my appreciation and gratitude to my family, friends, partners, co-workers and the SEM (Search Engine Marketing) community for their support, constant sharing of knowledge and persistence in legitimizing SEM as a reputable skill set and worthwhile investment. I'd also like to thank the search engines, especially the leader, Google, for their continued innovation in the field. Happy Thanksgiving SEMsters and admiring SEMsters!

  Head Liners: Search Shifts

Yahoo Splits from Google: Yahoo! Search has revealed that they will not be using Google's search results any more, as they are debuting their own search technology called Yahoo Slurp. What is the impact to SEO and ad marketing? Ultimately it means that nearly half the search results will be using a technology other than Google's. [learn more]

  Bottom Liners: Relevant eResearch

DoubleClick Releases SEO Research:
DoubleClick, a research and marketing company, recently released findings based on research from over 100 marketers, relating to optimizing pay-per-click campaigns. The paper offers guidance on issues that can affect online campaigns and return on investment. [learn more].

How Search Marketing Compares: Search Engine Optimization is an ever-evolving technology and for it to work, you need to keep up with the changes. Online search is the most cost-effective strategy, so it's worth learning how to do it right. The average cost for one lead from a search is 29 cents compared to 50 cents for e-mail marketing, $1.18 for the Yellow Pages, $2.00 for banner ads and $9.94 for direct mail! [learn more].

Local Search Is Taking Off-- Yellow Pages vs. Internet for Local Advertising: Local search is finally emerging as an important and powerful driver for the paid search market. A recent telephone survey of 500 small to mid-size businesses indicated that only 5% were using SEM such as Internet Yellow Pages vs. traditional Yellow Pages. These advertisers are clearly missing the boat according to a survey of 3,887 online consumers conducted by New Kelsey Group-BizRate.com. • More than 74 % of survey respondents said that they had conducted local searches • Among local search users, 27 % of their total searches are for local information • Approximately 45 % of local searches had a buying intention By contrast, a Nielsen//NetRatings survey discovered that 24.4 % of searches were local. And comScore recently reported that 61 % of Internet users conduct local searches, but that local search constitutes merely 6 % of total search activity. [learn more].

E-mail Newsletters Support SEO: Setting up an e-mail marketing program can help make search marketers job easier. An e-mail newsletter is the perfect vehicle for drawing traffic to your Web site on a consistent basis. The articles in your newsletter expand the possibility for linking from other sites, increase your relevant content and enhance your keyword count on your site. [learn more]

  What's the Buzz About?

Google's Desktop Search Tool: Although Google wasn't the first to market its desktop search utility, it was the first one getting attention. Desktop search will eventually replace hard-drive directory navigation. It is the future of SEM. It will lead to more search time, which lead to more sophisticated searches using multi-word terms, creating trends affecting SEM. Cached pages beat high-ranking pages. The longer people use a desktop search utility, the bigger their stored page cache grows. Now if only Google could help me find my keys. . . [learn more]

  Upcoming Events:

Webmaster World Conference: Consider attending The Webmaster World Conference in Las Vegas. Experience the magic of the Internet and Vegas all at once. Some of my favorites that are going to be there include Click Tracks, Urchin, Market Leap, Future Now, Bruce Clay, Commission Junction and of course the all-mighty, Google, Yahoo, Overture, Ebay and Ask Jeeves. [view the schedule]

B Line Marketing Presents at Local Marketing Seminar: Brooke and several other marketing experts will share their expertise as the FREE seminar "Low Cost, High Impact Ways to Promote Your Business." On Tuesday, November 23 from 10 am to 12 noon at 1823 Mission Ave., Oceanside, California. Call 760-795-8740 to register or visit www.sandiegosmallbiz.com.