Welcome

The B Liner is here to serve...imparting helpful hints, tips and industry news that speaks to marketers, advertisers and online business owners on web marketing news that directly affects your ebusiness and saves you time from researching it. It's relevant, current and quick to digest. Subscribed to too many different ezines, email newsletters, blogs, RSS feeds or email spam-morabilia myself, I definitely understand your symptoms from IO (information overload), but consider this ezine a highlighter. Use this information how you like, but don't be surprised if you find yourself taking credit to impress your colleagues, clients and boss.

  Head Liners: Going Local

Yahoo Goes Local: Yahoo! Local is out in beta (http://local.yahoo.com). It is pretty bare bones at the moment, but the search results are good and useful. One can sort by top results, alphabetically, by distance from your home, or by reviews - mostly self-published rankings from users...[learn more]

Overture to Expand Local Advertising Services: This leading pay-per-click company has announced a new local advertising option called Local Match in hopes of increasing the usability of their ad campaigns. We're talking really niche targeting from half-mile ranges up to 100 miles. Local businesses without a homepage will be allowed to participate and thus competing head-to-head with the online "yellow page" directories. The first companies to use this service are Yahoo, ESPN, Infospace and MSN…[learn more]

Search Engine Marketing Professional Organization (SEMPO) Launches Survey on the Size and Impact of Current Search Engine Marketing (SEM) Activities and Spending..."The SEMPO survey will provide a big-picture view of current search engine marketing activity and spending as well as planned spending and growth,"...[learn more]

Google IPOs: In case you were abducted by Yahooligans. Google went public; price set at $85...[learn more]

  Bottom Liners: Search Marketing Stats

Inside the Mind of the Searcher: Search Behavior Explored...
In case you missed hearing about it at the SES conference workshop (a packed house), check out this research on the behavior patterns of internet searchers. Learn the 4 distinct types of searchers. This information is very useful to those marketers who know the exact target market they are interested in capturing. Be sure you're targetted right...[learn more].

Search Engine User Survey (by iProspect) has found some interesting results proving that a majority of men and college-graduates digging deeper past the first page search results than other demographics. Sixty percent found organic/natural listings more relevant while 40% found paid listings more relevant. Yahoo and Google had more relevant organic listings while MSN had more relevant paid listings and AOL had an equally relevant of paid and organic listings. Overall, a larger percentage of women (43%) found paid listings more relevant than men (34.6%)…[learn more (PDF)]

  What's the Buzz About?: Ooogling Google

Google Gets Visual: MoreGoogle is a simple utility that enhances Google result pages with thumbnail images and other useful links....[learn more]

The Future of Google's Voice Search: Google handles 411 directory services through voice search. Speech Search, available in pre-beta sages at Google Labs, gives users who are not at a computer the ability to search for driving directions, restaurant information and even the aisle location of an item in your local supermarket. Watch what you say...[learn more]

  Moments to Highlight

The Search Engine Strategies conference in San Jose this year was great! Some of the best workshops covered were on search behavior, local advertising, converting visitors to buyers, advanced link building, dynamic web sites, online PR, RSS feeds and niche vertical sites. To learn more visit www.searchenginestrategies.com.