Welcome

Welcome. The purpose of The B Liner is to impart helpful hints, tips and industry news that speaks directly to marketers, advertisers and online business owners on web marketing news that directly a/effects your e- business. It's relevant, current/compelling and quick to digest. Subscribed to too many different ezines, email newsletters, blogs, RSS feeds or email spam-morbillia myself, I definitely understand if you are feverish from IO (information overload), but consider this a highlighter or all-in-one summary of your favorite 15 web marketing ezines. Use this information how you like, but don't be surprised if you find yourself taking credit to impress your colleagues, clients and boss.

 Straight Liners: Web Marketing Headlines

" Microsoft Promises "Ten Times Better" Search… The search engine competition is heating up with MSN's search engine launch in July and clearer labeling of paid search advertising [read on] (http://www.webpronews.com/news/ebusinessnews/wpn-45-20040628MicrosoftPromisesTenTimesBetterSearch.html)
" Overture to Expand Local Advertising Services….This leading pay-per-click company has announced a new local advertising option called Local Match in hopes of increasing the usability of their ad campaigns. We're talking really niche targeting from half-mile ranges up to 100 miles. Local businesses without a homepage will be allowed to participate and thus competing head-to-head with the online "yellow page" directories. The first companies to use this service are Yahoo, ESPN, Infospace and MSN….read more (http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=OVER&script=410&layout=-6&item_id=585653) or http://www.webpronews.com/news/ebusinessnews/wpn-45-20040628OvertureToExpandLocalAdvertisingServices.html
" Inside the Mind of the Searcher: Search Behavior Explored…Learn the 4 distinct types of searchers. This information is very useful in distinguishing the main difference between men and women's clicking habits. Also, learn how to improve your conversion rates through insightful usability results. Be sure your website is meeting these tests. [read more] /internetmarketing-articles.htm

 Bottom Liners: Web Marketing Statistics

• About 114.5 million Americans, or 39 percent of the population, now use search engines. (Nielsen NetRatings 2004)
• Businesses last year spent about $2 billion on search-related advertising and analysts expect the market to triple during the next three years. (Nielsen NetRatings 2004)
  
  

" Google IPO Launch is a lot of work…http://www.siliconvalley.com/mld/siliconvalley/news/editorial/9032929.htm

Surfing the web-literally with this new gadget…. http://www.gizmodo.com/archives/intels-tablet-pc-centrino-surfboard-016368.php

This is where the content of the page will reside This is where the content of the page will reside This is where the content of the page will reside