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Welcome!
The B Liner is here to save you time
by delivering search engine marketing tips, tools, and the latest
information you need to improve your business. Relevant, current,
and quick, the B Liner gives you exactly and only what you need
to stay on top of the industry.
This month we wanted to touch base on a couple of topics that
should interest any type of website. Learn more about Social Media Releases and review our suggested list of keyword research tools.
Social Media Releases
Social Media Releases (SMR) engage readers with text, images, videos, social media applications, RSS feeds and more all together on just one page. Think of it as the modern press release. Social Media Releases are steadily replacing the traditional press release which is not only outdated, but also miss out on viral opportunities.
Here are some examples of fabulous social media releases.
- Slydial - Readers can learn how others use Slydial by watching video testimonials. The release also features many links to social tools so that the page can quickly and easily be shared with the world.
- Fat Buddha – We like the footer on this social media release, which is listed in the Pitch Engine network. In addition to the quick links, their system also generates a short URL.
- Pepsi – Their release is easy on the eyes and shares images that specifically apply to the content, video, social links, technorati tags, del.icio.us tags and a search box which allows you to search all of their SMR’s.
Are you ready to make the switch then? Below are some of our favorite web based services to help get you on your way.
- Pitch Engine - This social media release builder allows you to easily create viral-friendly social media releases. You can opt for their free service that deletes your release after 30 days or upgrade to a complete branded newsroom.
- Market Wire – This premium newswire and distribution site gives you the option to distribute a traditional press release or upgrade to the Social Media release by adding audio and video.
- 24-7 Press Releases – Although this site is known for sending traditional web press releases, they offer many of the same features as a standard Social Media Release. Although we wish they would make their releases prettier, they do offer great value starting at just $89 a release.
Most importantly, don’t forget to optimize your releases for maximum visibility. B Line Marketing is dedicated to helping web businesses increase visibility and traffic online. Contact us today if you would like us to prepare Social Media Press Releases for you.
5 Great Keyword Research Tools
Keyword research is a practice used by search engine optimization (SEO) professionals to discover and analyze search terms that people enter into the search engines when performing a search. There are many keyword research tools that can be used in order to help you to have success with your business and on-line marketing efforts!
Keyword Research Tools:
- SEO Book -This site has a free keyword research tool that shows you results from all the major engines and has other quick links for your convenience. Additionally, the site offers marketing tips, search analysis, online business tips and premium members have access to a variety of exclusive tools.
- Insights for Search - With Google Insights you can compare search volume patterns across specific regions, categories, time frames and properties.
- Word Stream - provides search marketers with integrated keyword tools for discovering, researching, analyzing, organizing, prioritizing and acting on keyword data within their PPC and SEO campaigns.
- SEO-Digger - is a free SEO keyword discovery and tracking tool. Add the key phrases you want to track, then type in your domain and it will find where you rank in Google for all the keywords in the database.
- Keyword Discovery - This premium keyword research tool is the B Line house favorite. They claim to have the largest keyword database that includes 38 billion searches.
Social Media Keyword Research Tools:
- TweetVolume – This simple tool tells you how often your keyword is discussed in Twitter. It’s a great way to see how popular your term is in the twittersphere. As you can see, SEO is talked about more than Obama in this comparison.
- Facebook Lexicon – This tool counts the frequency of keywords written on Facebook walls and charts them over time.
- Whos Talkin – This wonderful tool will list who is talking about your keyword. You can view all sources at once or sort by specific sites.
It doesn’t matter if you are an advertising agency, a small business owner, a multinational corporation, or an academic researcher, these tools can help you measure interest in relevant search terms. Every search marketing professional knows that proper and thorough keyword research and selection is tedious, time consuming yet very important to the SEO process. Should you have any questions about how we can help you with your keyword research or complete SEO services, contact us to learn more about how we can customize a strategy for your company.
Are you an ecommerce site? Be aware!! If you are not PCI Compliant you could get fined!
We’ve been recently asked by several people what PCI compliance is. Payment Card Industry Data Security Standards (PCI DSS) are security and best practice guidelines adopted by all of the major credit cards to create a minimum standard for security. PCI Compliance is required by any merchant that stores, processes or transmits payment or credit card information.
According to the PCI Security Standards Council, fines for not complying vary from $5,000-$100,000 per month. Although these penalties are to be imposed on the bank, they may pass these penalties down to the merchant, increase fees and/or terminate the relationship. Review the Quick Guide for more information and check with your acquirer and/or merchant bank to verify compliance.
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