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Welcome!
The B Liner is here to save you time
by delivering search engine marketing tips, tools, and the latest
information you need to improve your business. Relevant, current,
and quick, the B Liner gives you exactly and only what you need
to stay on top of the industry.
Social Media Spotlight: Using Twitter for Your Business
Twitter is a microblogging tool that allows you to say what's on
your mind in 140 characters or less. This then feeds out to your
Twitter followers, profile page or as text messages to cell phones.
This powerful social networking site has over 12 million registered
users worldwide and sends thousands of tweets per minute. With all
of this conversation going on, it's beneficial to engage or at the
very least monitor what people are saying about your company.
Brand monitoring is much easier to gauge since the rise of Twitter.
See what your customers are saying about you by searching your brand
or company name. If you prefer to have these checks done automatically,
you can use a brand monitoring service such as Mighty Brand or Trackur.
This is a great way to find out not only what people really think
of your products and services, but also nip any negative situations
in the bud before they spiral out of hand.
Another way companies use Twitter is to brand themselves and engage
with their customers. Share your company values, express personality
and communicate with possible future customers. It's best not to
over promote your products and services and instead share pictures,
favorite links or even news about your employees or events.
Twitter Brand Monitoring Tools:
- TweetScan - Set up alerts for brand name or terms of interest.
Great for brand monitoring.
- Twollow - Auto follow people that share the same interests as
you. Set up for keywords of your choice.
- Twitterless - Notifies you of when people stop following you.
Twitter Sharing Tools:
- TwitPic - Lets you share photos on Twitter.
- SnipUrl - Tool that takes long URL's and shortens them enough for
your Twitter posts.
- Twhirl - is a desktop client that handles all of your favorite Twitter
tasks like: post pictures, notifies you of any responses, shortens
URLs and more.
Grow Your Twitter Account:
- Twellow - The Twitter Yellow Pages allows you to find specific
people in Twitter.
- WeFollow - A user powered Twitter directory.
- Just Tweet It - Another popular Twitter directory.
- TwtQpon - Create Twitter coupons.
Bottom Liners: Does Twitter offer any SEO value?
There have been many discussions lately on Twitter and SEO benefits, if any. Initially when presented with this question, it appeared there was not any immediate SEO value because of the lack of link juice being passed. However, when considering all the benefits of having a Twitter profile and using it as a tool to converse with the world, there also many indirect SEO benefits to using Twitter. Read below on how to better maximize your use of the tool and your time.
With the "nofollow" attribute automatically added by Twitter on all links, there is no link juice passed through in Google and Yahoo. However, the much smaller but still regularly used Ask.com, does not consider the nofollow attribute in their search algorithm which allows your Twitter links to pass link juice to their search engine. Link juice is the 'credit' that passed from one page to another and is used to determine a link popularity rating or Google page rank which is a big component in how the search engines rank websites.
You can indirectly gain some SEO benefits in Twitter Search when using customized shortened URLs from sites such as 9mp.com. Their site allows you to create a short url with a customized keyword or 2 in the URL. That way when users search for a keyword that's now in your nifty shortened URL, you may come up in the top area of results.
So what else can you do? You can always optimize your profile by selecting the right username and creating a great bio. Be sure to create a great username that either matches your company name or has a relevant keyword in it. Additionally, be sure to create a keyword-rich bio. Although not yet proven, we would also optimize the image name in your profile by adding in a relevant keyword in the name.
Engage with people, build followers, create great content, build traffic and that will help increase page rank. Watch your Alexa rank grow and overall website traffic grow. Best of all Google considers your site popularity as a sign of quality in their search algorithm. They will deem you more relevant to your targeted keywords on a properly optimized site as your traffic grows. YES, Twitter does offer SEO value! Contact us about our social media strategy and consultation packages.
Vanity Facebook Usernames: Claim Your Name
Last week Facebook launched the ability for users to customize their URL. Over half a million usernames were registered within just 15 minutes. Now that the rush is over, did you get yours yet? It is important to create an easy to remember and searchable URL such as facebook.com/companyname rather than facebook.com/people/name/24583911. If you have fewer than 1000 fans for your company then you'll have to wait until the end of the month but don't miss out in claiming your brand name for your company as well as yourself. Learn more about Facebook usernames and get yours today. For more news about this check out Mashable . Also, our friend Adam Metz has created a little guide you can purchase to help set this up.
Increase Visibility & Sales
With our expertise in online marketing and all-hands-on-deck customer service approach, it is no surprise that we are passionate about helping grow your business. Contact us today to learn more about how we can customize
a search engine marketing campaign for your company.
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policy B Line Marketing offers a full range of online marketing services
to help you grow traffic and sales.
Contact
B Line Marketing today for a FREE no obligation consultation
to see how we can help you. 1.800.356.4319
B Line Marketing regularly attends SFNewTech meetings to stay updated on the latest in web developments.
The Award of Achivement from The University of British Columbia reflects our expertise in creation & management of a web analytics
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