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Welcome!
The B Liner is here to save you time
by delivering search engine marketing tips, tools, and the latest
information you need to improve your business. Relevant, current,
and quick, the B Liner gives you exactly and only what you need
to stay on top of the industry.
Did You Know?
Now is the time for ecommerce sites to prepare for the holidays. Maximize visibility during the busiest time of the year by choosing B Line Marketing to handle your online marketing needs. With our expertise in online marketing and all-hands-on-deck customer service approach, it is no surprise that we are passionate about helping grow your business. Contact us today to learn more about how we can customize
a search engine marketing campaign for your company.
ECommerce Strategy: Free Shipping Promotion
It's a pretty simple concept, when you offer something for free, sales go up. According to Forrester Research, 61% of online shoppers prefer an online store that offers free shipping over one that does not. In fact, one of the most popular reasons users abandon their shopping cart is because of unexpected high shipping charges, so it is no surprise that free shipping is in such high demand. "Free shipping offers drive online sales more than any other promotion, which is why they remain popular with retailers," said Scott Silverman of Shop.org.
With that said, nothing is for really free is it? It's far from free for merchants who have been dealing with the increased rates from all of the major carriers this year including UPS, FedEx & USPS. Merchants should carefully analyze their costs to ensure they can afford to offer their customers free shipping.
When contemplating offering free shipping, you should do the math to make sure it makes sense for you. Total up the following: the cost of the goods, transportation of those goods to you, credit card processing fees, shopping cart fees (if any), packaging expenses and average shipping cost. Now subtract that amount from the price you sell the item for. Can you make a worthwhile profit if you ship that item for free?
The most popular free shipping inventive usually includes a condition such as, free shipping after you spend a certain amount. It's possible you just need to offer a minimum sale amount to make this a profitable transaction for you. If you decide to use free shipping as a vehicle to drive sales, be sure to communicate that offer throughout your site and then sit back and watch a healthy bump in sales.
Shopping Sites & Portals Get Valuable SERP Real Estate
Shopping websites and portals are great ways to increase visibility online. Have you ever noticed all of the different shopping sites that come up for just a simple search? We decided to check it out by searching a long-tail keyword, "white skinny jeans". Long-tail keywords deliver higher conversion rates by helping the user find exactly what they are looking for.
As you can see this search pulls up a variety of sites from shopping portals to retailers and blogs. We have the shopping sites that result from shopping data feeds marked below in yellow. Results vary depending on the query; however this is a good example.
Shopping feeds allows retailers to easily submit product information to a variety of popular shopping sites including: The Find, Google Shopping (Google Base), Bing, BuySafe, Yahoo Shopping and many more. The cost of these feeds vary depending on the portal and how their payment model is set up. Some feeds work on a CPS (cost per sale) basis where a fee is paid only when a sale is made. The most popular payment model is the PPC (pay per click) model which charges the retailer only when a user clicks through.
Shopping sites have been gaining in popularity and are a great value for ecommerce sites. Quite often they offer great conversion rates and increases opportunities to introduce buyers to your store. Shopping feeds make a great enhancement to your SEO program or alternative to those using AdWords. Contact B Line Marketing today to customize a shopping feed program that meets the needs of your site perfectly.
Grow Sales: What Is Affiliate Marketing? :
Affiliate Marketing is a revenue sharing agreement that allows you to sell or promote your product on other business web sites through banner ads, text links and other forms of promotion. Affiliate marketing provides sellers with a broader market to sell their products. When done right this type of marketing can substantially increase sales. There are three common affiliate marketing agreements:
- Pay per Sale - the affiliate is paid for each click that results in a sale.
- Pay per Click - the affiliate is paid for each click on an ad/promotion.
- Pay per Lead - the affiliate is paid for each click that results in a visitor signing up or registering on the seller's site.
Contact B Line Marketing for a free consultation to see if Affiliate Marketing will make a good fit for your company at 800.356.4319.
Improve Conversions: Google Checkout Proven Successful
Google checkout offers buyers a quicker, more convenient and safer way to shop online. Buyers love how easy and quick it is as well as the privacy the transactions offer them. With Google checkout, buyers no longer need to share their email and credit card information with every single merchant on the web. They only need to enter their Google checkout login information for each transaction and best of all, their transactions offer protection from online fraud.
The merchants reap benefits as well. Google Checkout seller listings display the Checkout badge next to their Google Base listings as well as their PPC ads. With an average of 10% increased clicks due to the badge, this results in more traffic to your site that are already registered to purchase. Best of all, your transactions as a merchant are also protected from online fraud. Google Checkouts Payment Guarantee protects 98% of Checkout orders on average -- when an order is guaranteed, you get paid even if it results in a charge back.
With Google checkout buyers and sellers so happy, the success level is not surprising. We've seen all different levels of success from stores embracing Google checkout ranging from traffic growth, higher conversions and even producing higher than average sales. And for some, they have experienced all of the above.
B Line Marketing - Google Analytics Certified!
Last week, Linda from the B Line Marketing team was Google Analytics Certified. Google Analytics is a powerful web analytics tool which provides in-depth information and insights about web site visitors.
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privacy
policy B Line Marketing offers a full range of online marketing services
to help you grow traffic and sales.
Contact
B Line Marketing today for a FREE no obligation consultation
to see how we can help you. 1.800.356.4319
B Line Marketing regularly attends SFNewTech meetings to stay updated on the latest in web developments.
The Award of Achievement from The University of British Columbia reflects our expertise in creation & management of a web analytics
program, optimization of site content, and the usability of the interface.
B Line Marketing is an active BBB Member.
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