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Welcome!
The B Liner is here to save you time
by delivering search engine marketing tips, tools, and the latest
information you need to improve your business. Relevant, current,
and quick, the B Liner gives you exactly and only what you need
to stay on top of the industry.
Bing - The Decision Engine
You may have seen one of their many commercials on tv, Bing is the latest “decision engine” brought to you by Microsoft. With their recent partnership Yahoo, they are already quite popular and are positioned for success. During the last couple of months everyone seems to have an opinion on Bing and there are hundreds of articles focusing on Bing features. This issue we are bringing you only the most important Bing topics in the interest of online webmasters and entrepreneurs.
Bing for Webmasters
If you own or run a website, it’s important for you keep up on anything related to search. According to Statcounter, last month Bing handled 9.4% of U.S. based searches and is growing. Ensure that your site is Bing friendly and welcome them by keeping up on the latest. We have gathered a list of the top Bing related links for webmasters.
- Bing Toolbox – This portal provides you with all of the information and tools you need to drive traffic and increase sales from Bing. If you website is not currently in Bing, the toolbox is where you can submit your URL as well as your sitemap, view statistics and learn more about Silverlight SDK for Bing.
- Bing Blogs – So far Bing has been very active in their blogs. They cover a variety of topics however the search, webmaster and developer blogs are the three most important to point out. Keep up with Bing by following their blogs page or adding their RSS feed to your reader.
- Bing Ads & Campaign Tools – Use the Microsoft adCenter to access tools and information to run paid advertisements on the web. Manage your ads or optimize them using the tools found in this section.
If you have any questions or want to leave feedback about Bing or their search results you can learn more in the support center. In addition to the FAQ section, they do have a very active forum where you can leave any other questions or concerns.
Why You Should Care About Bing!
Bing recently announced a 10 year partnership with Yahoo and will power all of Yahoo results. This means that Bing/Yahoo will be the 2nd most popular in terms of number of searches conducted, just behind Google. Microsoft will experience a huge growth in traffic which will greatly benefit advertisers and cashback merchants. Experts say that once this partnership is complete, Bing will deliver ads to an estimated 25% of web searches.
Bing PPC ads are also doing very well. According to Compete, Bing's raised Microsoft's rate of sponsored referrals from PPC to 5.6 per cent up from 3.1 per cent the previous month.
In addition to traffic, features and Cashback incentives, Bing is proving to be an overall great product with growing demand. B Line Marketing can help ensure that your site is listed in Bing natural search results, paid ads and/or in the Cashback program. It is our job to know the ins and outs of the latest search technologies and how they can benefit your brand. Contact us today to learn more about how we can help you with any of your online marketing needs.
Brand Monitoring Tools
With the consumer voice stronger than ever, it's imperative that you monitor your brand. Every day people are engaging in tens of thousands of conversations about brands they have dealt with or are interested in doing business with. It's important that you monitor these conversations to take advantage of new opportunities or even address an unhappy situation before it gets out of hand. With so many social media tools on the web, we thought we would highlight a couple right here.
- Social Scan - This free tool allows you to search a dozen social sites by URL with one simple search. The sites include Digg, Furl, Reddit, Bloglines, Delicious & more.
- Technorati - A simple search in Technorati will show you exactly what is being said about your brand on blogs around the world. Technorati is known as the original blog search engine.
- Mighty Brand - Mighty Brand has an easy to use interface that allows you to view conversations taking place on the web. You then scan through the headlines and save your favorites or even retweet them easily. This paid tool also features nifty graphs.
- The Search Monitor - This paid robust brand monitoring tool covers a spectrum of uses. It’s broken up into 3 major sections including the Competitor Monitor, Trademark Monitor & Affiliate Monitor. There are many reports built into this tool including market share reports, competitor trends, paid search reports, trademark violations, URL hijack reports and much more.
B Line Marketing clients may opt to have us professionally monitor their brand. For more information about our services, contact us at 800-356-4319
Meet Bonnie from B Line Marketing
Bonnie started with B Line Marketing in February of this year and our clients love her as much as we do. With over 6 years of online marketing experience and a passion for the internet and business, Bonnie also has many success stories. Her areas of expertise and passion lie in SEO, eCommerce, Affiliate Marketing, Twitter & Content Creation.
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policy B Line Marketing offers a full range of online marketing services
to help you grow traffic and sales.
Contact
B Line Marketing today for a FREE no obligation consultation
to see how we can help you. 1.800.356.4319
B Line Marketing regularly attends SFNewTech meetings to stay updated on the latest in web developments.
The Award of Achievement from The University of British Columbia reflects our expertise in creation & management of a web analytics
program, optimization of site content, and the usability of the interface.
B Line Marketing is an active BBB Member.
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