Welcome

The B Liner is here to save you time by delivering search engine marketing tips, tools, and the latest information you need to improve your business. Relevant, current, and quick, the B Liner gives you exactly and only what you need to stay on top of the industry.

  Head Liners: Online Marketing Pays!

Why Should Web Marketing (or SEM) Be an Integral Part of Your Marketing Plan?

Online marketing continues to increase even during these challenging economic times. Companies of all sizes are reducing advertising spend on traditional forms of media such as newspaper, radio and magazines to spend more on internet advertising. According to Econsultancy, 55% of companies are planning to increase spending in SEO and 45% will spend more on paid search. Experts estimate the ratio of online advertising to increase further as it is proven that online marketing results are trackable which allows companies to clearly calculate their ROI. Below is a chart showing companies are pulling budget from other media and continuing to increase their online ad budget by at least 1% each year.

In 2008, organic Search Engine Optimization (SEO) made up 11% of Search Engine Marketing spending for all of North America. Experts estimate the ratio of SEO advertising to increase as it is proven that internet users prefer natural listings to paid advertisements. SEO works across all search engines so there is more long term value with SEO investment versus paid advertisement. Unlike Pay Per Click, SEO listings do not disappear the moment you stop ad spending. While a minimum initial maintenance is recommended, listings typically will not drop off the search results page after your SEO investment is made.

According to eMarketer, "search ad spending in the US will reach $12.3 billion in 2009." These estimates will be revisited soon, the B Liner will keep you tuned into these updates.

Contact us to learn more about our search engine marketing packages!

  Bottom Liners: Web Marketing Tips

Top 5 Non-Search Methods to Improve Traffic!

With so many communities and tools on the web today, there are myriads of ways to generate fresh traffic other than the major search engines. Twitter is definitely the hot site right now that was already experiencing fast growth before @aplusk helped boost their growth into warp speed by being the first to have 1,000,000 followers. Here are top 5 ways to promote your company through sites other than Google, Yahoo & MSN that you should be taking advantage of.

1. Twitter - Follow those that interest you and keep your followers abreast to what your company is doing. Engage, share and repeat.
2. You Tube - With millions of viewers and videos that come up high in search engine results, your company would benefit by showing sharing optimized videos.
3. Social Shopping Sites - Kaboodle, This Next and ShopWiki are just a few of the many fun social shopping sites that allow visitors to converse with friends, share favorite items, wish lists and more.
4. Blogging - Tried, tested and true. Blogging is a low cost way to show others who your company is, keep them updated and share your products and services all with SEO benefits.
5. Yelp - In addition to benefiting from traffic coming from your company profile, you can also engage people in Yelp Talk in cities all over the nation. Of course no spamming is allowed, but you can be a resource and provide information when the opportunity arises.

Contact us to learn more about our consultation packages to drive traffic from these sources!

  SEO Versus Social Media

Social Media is Hot but Still Not as Effective as SEO:

In a recent independent study by Marketing Sherpa (2009) SEO is proven to be most effective in driving qualified traffic. According to Marketing Sherpa, "the main drivers of traffic are the known quantities of SEM (SEO & PPC)." SEO is proving to be the most effective form of all online marketing. However, social media campaigns are trending well because of all the buzz that has been in media and often quick set up time required.

  Web Marketing Gives High Returns

Online Marketing Delivers Highest Return on Investment

According to Advertisers Worldwide, PPC and SEO deliver the highest ROI out of all of the advertising vehicles listed. (source: eMarketer)

Contact us to learn more about how we can customize a search engine marketing campaign for your business.