Welcome

The B Liner is here to serve, saving you time by delivering tips, tools, and the latest information you need to improve your e-business. Relevant, current, and quick, the B Liner gives you exactly and only what you need to stay on top of the industry and understand the latest goings-on.

eMarketing Talk Show Every Friday LIVE at 4pm PST our hosts and their guests will share some of the most tightly-guarded industry secrets about Internet marketing. Gain valuable insights about the hottest new trends in Internet marketing and listen to the archives while at work, in the car, or at home.

Upcoming Topics:
12/2/2005 - LookSmart Vertical Search - the Next Generation of the Web
12/9/2005 - Robert Wright Mr. Web Guru - Advanced white hat optimization strategies and novel concepts for the promotion of a profitable Web site

HeadLiners:

SEO is the Top Business: Ha - SEO made it to the top 13 businesses in 2005! Checkout the short article touting this business. [learn more]

The Value of Search Engine Marketing: Research indicates that there are over 68 million Americans online every day. These Internet users access search engines an average of 550 million times per day to find what they're looking for online. [learn more]

New MSN PPC Search Engine Article: MSN this month entered the paid search arena with MSN^® Ad Direct Response. Ad Direct offers flexible deal structures, online creative management tools, online campaign reporting tools, and inventory across the many MSN sites. [learn more]

What's the Buzz About?

Google's Changes Their Algorithm Recipe: Google is scheduled this month to complete a series of major major algorithm updates nicknamed the "Jagger." Google has engineered an algorithm which they believe will reward good sites and rank them well for its viewers but the change has created a stir with website rankings. [learn more]

Google Flight, launched quietly in October, has made searching travel sties for airfare even easier. Users can type in two different cities, or airport codes, in the Google search box to bring up two boxes for entering departing and returning flight dates. Below those are links to the travel Web sites Expedia, Hotwire and Orbitz. Clicking on one of those links leads directly to flight options for your selected itinerary on that site. [learn more]

Google launches Web Stats for Free: Google Analytics shows you which keywords perform and which ones you should cut, allowing you to focus marketing resources on campaigns and initiatives that deliver ROI. The program allows you to pinpoint where your best customers come from and which markets are most profitable through easy-to-understand, visually enhanced reports. [learn more]

Google Earth, Google's high tech mapping tool, launched during the summer 2005 gives everyone the ability to "type in an address and instantly see an overhead photo that can be zoomed in so close individual cars can be distinguished." [learn more]

Bottom Liners:

Ask Jeeves Enters the Paid Search Advertising Market: Ask Jeeves is replacing its Premier Listings product with a new auction-based, pay-per-click sponsored listings product. [learn more]

Local Advertising Growth: Local commercial searches are expected to surpass 20 billion in 2006. [learn more]

Searching for Searchers: In hiring search marketing expertise, it's a seller's market. [learn more]

The Do's and Don'ts of Search Engine Marketing: Also touches on two often overlooked elements of online marketing; 'big gap management' and protecting your intellectual property online. [learn more]

Upcoming Events